By giving viewers the ability to interact with an ad, marketers are enhancing the user experience, which is an important factor in building brand loyalty.

Specialist media firm Future has debuted enhanced shoppable ad formats designed to drive bottom-funnel performance for its advertising clients. The goal, simply, is to leverage shoppable touchpoints ...

PubMatic and BrightLine have formed a new partnership that will integrate interactive and addressable connected TV ad formats into PubMatic’s unified programmatic platform, giving brands a way to link ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...