NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

Specialist media firm Future has debuted enhanced shoppable ad formats designed to drive bottom-funnel performance for its advertising clients. The goal, simply, is to leverage shoppable touchpoints ...

By giving viewers the ability to interact with an ad, marketers are enhancing the user experience, which is an important factor in building brand loyalty.

At IAB NewFronts 2025, Samsung Ads, the advanced advertising division of Samsung Electronics, is calling on brands to go beyond the status quo and unlock the full performance potential of connected TV ...

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, the NFL has consistently claimed at least 70 of TV’s top 100 telecasts, ...

PubMatic and BrightLine have formed a new partnership that will integrate interactive and addressable connected TV ad formats into PubMatic’s unified programmatic platform, giving brands a way to link ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...