Audience targeting is synonymous with online advertising today. If you aren't sending your message to a specific audience, you are "spraying and praying"—a technique that works well if you have an ...

On the heels of a controversial decision to close Washington Elementary, Pocatello school leaders are considering starting an ...

and then hack into their accounts and use their funds to serve even more phishing ads and to run fraudulent click-based ad campaigns, thus funneling some of the funds back to themselves. Three major ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to ...

With programmatic advancements and an increasing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry is ...

Forget reducing your alcohol, fitting in 10 thousand steps a day, or not checking emails over the weekend – independent creative agency, Common Ventures has your 2025 New Year’s resolution sorted. To ...

The Manitoba government's new advertising campaign encouraging people to spend their dollars in Manitoba and support local ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 59 min 10 sec ago By Adrianne Pasquarelli - 1 hour 24 min ago 1 hour 56 min ago By E.J. Schultz - 3 hours 4 min ago By Jack ...