These days, turning on my Amazon Fire smart TV is like a reflex test. Hesitate for even a second, and the home screen starts blasting an ad for the latest show or movie from Amazon Prime. Even if I do ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Ad blockers might seem like an unlikely defense in the fight against spyware, but new reporting casts fresh light on how spyware makers are weaponizing online ads to allow governments to conduct ...

‘What’s on the schedule today?’ I ask cheerfully as I stroll through the door of my office and surround myself with colleagues who I regard with both the deepest professional respect and genuine human ...

On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot, according to Stephanie Bauer Marshall, the mobile advertising leader for Verizon ...

Getting .2% of something isn't a lot. Perhaps if we're talking about Warren Buffet's investment portfolio, it would be a nice sum of money, but as this is the average Click-Through Rate (CTR) for most ...

Amazon has come up with more ways to stuff advertising into the Fire TV interface. The Fire TV’s top feature carousel, which until now has only promoted streaming video content, will soon show ads for ...

Best Buy is making a push to get more advertising in its physical stores. The electronics retailer held an event last week to highlight new ad solutions from its in-house creative agency. Selling ads ...