With one of the best document management systems in the CRM space, Apptivo is best suited to SMBs that deal with large stacks ...

"We offer the power of Web services, but totally online--no software, no hardware," says Marc Benioff, president and CEO of Salesforce.com and a former Oracle executive. "When all is said and done, ...

The move to online CRM solutions has been good news for small businesses, where IT resources are limited and time is valuable. New web-based platforms are making it easier than ever to do your ...

Without a doubt, the digitalization of the activities of managers and all business processes is the main success factor of any modern company. You can fill in Excel spreadsheets, maintain a customer ...

Two years ago, John Ounjian, senior vice president and CIO at Blue Cross and Blue Shield (BCBS) of Minnesota, managed to convince General Mills Inc., an $8 billion consumer goods giant, to join his ...

Managing the customer relationship is one of the most critical elements of gaining and increasing loyalty, and yet can be the most difficult for hospitality chains to master, as customers interact ...

In today's rapidly evolving field service sector, the difference between success and failure often hinges on a simple yet crucial element: the integration of technology. Imagine a scenario where a ...

People frequently ask me what’s next in CRM. I have a lot of knowledge because I attend a lot of vendor briefings, so it’s a fair question, but my understanding is highly imperfect because what’s next ...

Extensive academic research shows that the majority of mergers fail to increase shareholder value, often because the integration of acquired business units takes longer than anyone planned. So the ...

Imagine waking up one day and realizing your entire brokerage platform has been hacked. Client data? Gone. Trust? Broken. That’s the nightmare no broker wants. Having even one small loophole in your ...