This spring, our company, SC Digital, celebrates its fifth anniversary — a huge milestone, since the Bureau of Labor Statistics reports that 50 percent of small businesses have failed before their ...

In order to thrive in today's digital marketing arena, there are several advertising verticals I believe are essential for businesses to partake in. Search engine optimization, pay-per-click ads and ...

The industrial sector thrives on innovation and expansion. For many businesses in this field, conquering the international market isn't just an aspiration; it's a strategic necessity. But navigating ...

Traveling to and speaking at conferences and events affords me the ability to meet and exchange ideas with other industry leaders. If you have not seen the first two videos from my Industry Leaders ...

A comprehensive and effective marketing budget is a crucial component to successfully execute a marketing strategy. Your budget needs to be tailored to the specific characteristics of your business.

Online marketing is becoming one of the focal points on many businesses’ to-do lists but working out was is right and what is wrong can be puzzling. In truth, there is no definitive place to start, ...

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video ...