You can already buy almost anything with the click of a mouse. Now tech giants are preparing for an AI helper to do even that for you one day. Google, Amazon and OpenAI are racing to add new ...

ChatGPT users in the U.S. can now make Etsy and soon Shopify purchases within conversations, marking a next step toward the future of online shopping — both for consumers and the platforms that ...

Amazon has threatened legal action against AI startup Perplexity. Perplexity called the move "a threat to all internet users." The fight could impact the future of AI-powered shopping. The battle over ...

Amazon already dominates online shopping, but now it's setting its sights even higher. With a new artificial intelligence-powered project called Starfish, the company aims to become the world's most ...

Amazon's AI shopping assistant Rufus reached 250 million active users and $10 billion annualized sales. AI shopping assistants face criticism for inaccuracies and customer trust issues, despite rising ...

What just happened? Several artificial intelligence companies have been pushing their AI agents as tools that can make online purchases on a user's behalf. Amazon isn't happy about Perplexity's bot ...