If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

Our 2026 predictions series rolls on apace, and today we’re looking at the future of the open web. What will our experts predict…? As the open web prepares to enter a critical new phase in 2026, one ...

Google said in a legal filing last week that the open web "is already in rapid decline." The company later said this was being misinterpreted and filed a clarification with the court. Google execs ...