The Biebs may want to brush up on his dance moves. In just four months, Korean pop star Psy has outdanced the teen heartthrob to the top of YouTube’s charts. Psy’s strangely fascinating “Gangnam Style ...

The early 2010s were an era of instant hits. From the “Harlem Shake” to “Party Rock Anthem”, digital platforms ushered in a new era of publicity – and virality. On July 15, 2012, South Korean singer ...

“Op op op op oppan Gangnam Style …” Welcome to the PSYchotic world of Psy. Psy’s infectious hit “Gangnam Style” about Seoul, Korea’s Gangnam district has become the most watched video on YouTube ever.

Marco Del Grande/The Sydney Morning Herald/Fairfax Media via Getty; The Chosunilbo JNS/Imazins via Getty Psy poses for a portrait shoot on October 16, 2012 in Sydney, Australia ; Psy attends an event ...

Is it the dance, the song or the outrageous video? THR looks at the global pop phenomenon's unprecedented viral ascent. By Colin Stutz, Shirley Halperin The massive worldwide phenomenon that is PSY‘s ...