The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. It’s common knowledge that email marketing has many ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

The idea of sending an opt-in (or "re-opt-in") campaign to subscribers to verify email permission is not new, but interest in these campaigns is increasing. Over time, a portion of your email list ...

The three major tasks of email marketing are building your opt-in email-subscriber list, building trust, and inciting action. This article will focus on the first—and, for many, most-challenging—task: ...

Collecting data is one of the most powerful things that you can do as a business. Any data that you acquire is yours to keep, and nobody can take it away from you. You no longer have to fight social ...

This may sound like a “duh” step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters. If you want to ramp up your online marketing ...

There are plenty of reasons for email marketers to pay attention to their unsubscribes—some of them obvious, others less so. Of course, among the actions our subscribers may take—opening email, ...

CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” Many businesses include email as part of their marketing ...

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

Mackenzie Walton's first Father's Day without her dad was shaping up to be tough. Then the marketing emails hit. "I saw some 'Don't forget Dad!' messaging and panicked because I hadn't bought him a ...