The Jeep JK Wrangler was a huge success and helped popularized the legendary brand. Electronics additions such as LED bars, winches, and exotic entertainment system emerged as some of the most popular ...

Hot rodders have always paid close attention to auto-related technical developments and that includes Optima batteries in both Redtop and Yellowtop varieties. Typically out of sight and out of mind, a ...

The technology of an OPTIMA battery provides a solution for police and emergency vehicle fleets that depend on the power and reliability of their vehicles to do their jobs. OPTIMA batteries were ...

There’s a midwestern company that proves even the most niche products can reach for wide appeal with the friendly, targeted use of social media. Optima specializes in high performance, aftermarket ...

When I think about Optima batteries, I think of the times just before and right after SEMA. Every year for the last four years or so Optima has been putting on what they call the Optima Ultimate ...

Whether your car is electric, internal combustion, or remote-controlled, it will have a battery. Here we focus on internal combustion and what you need to know before making a purchase. There are two ...