Today Hasbro and Robosen Robotics announced that they've teamed up to create a new consumer robot based on one of the chief characters from the Transformers franchise: Optimus Prime. This new robot ...

Last year, Robosen collaborated with Hasbro to give Transformers fans something that they never knew they wanted, a self-transforming version of the Autobot leader, Optimus Prime. App-powered, it can ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. But if you’ve got the cash, this three-foot ...

This time around, it comes with a massive surprise, an all-new trailer that could simultaneously transform the leader of the Autobot faction. As per a news story by The Verge, the self-transforming ...

In early 2021, Transformers fans all shared a collective gasp when Hasbro and Robosen debuted a 19-inch tall Optimus Prime toy that could transform from a truck, to a robot, and back again, all on its ...

Less than a year ago, Transformers fans’ mouths stood agape when Hasbro and Robosen Robotics revealed an absolutely amazing, fully programmable, 19-inch tall Optimus Prime figure that could transform ...

Something to look forward to: Are you a Transformers fan who would think nothing of spending hundreds of dollars on an Optimus Prime collectible that can really transform? If so, you've probably ...

Can't find a PS5 or Xbox Series X but have the money to spend? Why not use it on an Optimus Prime figure that transforms itself? Hasbro announced the high-tech robotics toy at Hasbro Pulse Fan Fest, ...

Hasbro has joined forces with Robosen Robotics to create the Optimus Prime Auto-Converting Programmable Advanced Robot. Revealed at Friday’s Hasbro Pulse Fan Fest, the $700 Transformers collectible is ...

Marvel veteran Chris Hemsworth says he never wanted to mimic longtime Optimus Prime actor Peter Cullen when playing a younger version of the character in the upcoming animated film, Transformers One.

An amusing pet dog sounded like Optimus Prime transforming while communicating with his owner. Footage shows the black Thai Ridgeback pooch named Nubtang sounding like the Transformers character in ...