Update: Walmart lowered the sale price from $20 to $15 on October 9.

A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus Prime Converting R/C toy is able to transform from a 12-inch-long truck ...

Which Optimus Prime toy is best? Optimus Prime is one of the main characters from “Transformers”. As a member of the Autobots, these self-aware robots can configure themselves into various mechanical ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

Freelance writer Amanda C. Kooser covers gadgets and tech news with a twist for CNET. When not wallowing in weird gear and iPad apps for cats, she can be found tinkering with her 1956 DeSoto. Lego ...

In the first generation “Transformers” timeline, Optimus Prime had a different name. Its original name was Orion Pax. In the first generation “Transformers” timeline, Optimus Prime had a different ...

Hasbro has a wild new Optimus Prime Transformers toy that can walk, drive and transform all by itself. The toy-maker joined forces with China-based Robosen Robotics to make Optimus Prime, a $699 USD ...

In a recent Hasbro online event, the company unveiled a new toy of Optimus Prime. The difference being that this particular toy can transform all on its own. However, what makes this toy special is ...

Hasbro's latest Optimus Prime toy can transform from Truck to Robot on its own, and it was made possible with the toy company's collaboration with Robosen. The popular 90s toy has come to life, ...

Hasbro has rolled out pre-orders for four new additions to its Transformers action figure lines: a Studio Series Energon ...