The SNS Insider report indicates that the OTT Market size was valued at USD 276.2 billion in 2023. This signifies a remarkable growth trajectory, with a Compound Annual Growth Rate (CAGR) of 16.4% ...

In the third quarter of 2018, OTT devices (including connected TVs) were responsible for 41 percent of the ad views on premium streamed video content. Not only did OTT get the largest slice of the pie ...