Portland Fire release new 'PDX' alternate logo

To go along with their jersey announcement, the Portland Fire also released a new alternate logo on Wednesday morning. The ...
The New York Times

WNBA files trademarks for the name 'Portland Fire' and stylized 'P' logo

The WNBA filed trademarks for the name “Portland Fire” and a stylized “P” logo earlier this week, potentially indicating that the league’s 15th franchise will revive the Fire name from the team that ...
USA Today

Can you spot the hidden image in the Portland Fire's new logo?

The WNBA's 15th franchise finally has a name: Portland Fire. That name might not sound new for several reasons. In June, unearthed trademark applications revealed the team had filed to have the ...
Sports Illustrated

LOOK: Legendary Coach Gene Keady Goes All In, Gets Purdue 'P' Logo in Hair

Legendary Purdue coach Gene Keady followed the Boilermakers throughout this year's NCAA Tournament, watching his former team reach the national championship for the first time since 1969. And on ...
WTSP

'Confusingly' similar: Publix says company is copying its logo, files lawsuit

WINTER HAVEN, Fla. — Florida-based supermarket chain Publix says another company's logo is too close to its own and is suing for trademark infringement. According to a lawsuit filed in October, ...