First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

This new perm takes a much more subtle approach — and celebs like Emma Stone, Jaime King, and Olivia Munn are fans of its revamp. In late January, Stone and her longtime friend and makeup artist ...

The airwave perm is yet another very popular perm in Japan. It creates more volume without really creating any defined curls. It causes the least damage to hair and is suitable even for women with ...

Sophie Alcorn, attorney, author and founder of Alcorn Immigration Law in Silicon Valley, California, is an award-winning Certified Specialist Attorney in Immigration and Nationality Law by the State ...