In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what separates good ad buyers from the truly world-class? The journey from a ...

One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to be made for single keyword ad ...

ABCSearch, the largest privately held pay-per-click (PPC) Ad Network, has joined the new ValidClick AdExchange as a launch partner. ValidClick AdExchange, introduced at ad:tech NY, is the first open, ...

ABCSearch announced that it has tapped Digital Element to power the geotargeting capabilities of its pay-per-click (PPC) ad network. Users conduct more than 6 billion searches per month across the ...