Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

Managing your AdWords campaigns can be a daunting task, and many nonprofits just don't have the resources to outsource the day-to-day campaign management. Totally lost? Here are some tips to help make ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

Marketeam.ai announces the launch of its most recent AI marketing agent - 'Daniel,' the world's first autonomous PPC & Campaign-Management Agent, designed to ingest real-time performance data, track ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

From ego-bidding, to failing to separate content from search, to not developing multiple landing pages, Laycock offers an explanation of what each mistake is, why it's detrimental to a PPC campaign, ...

Samuel Thomson - Digital Marketing Head of SEO Addiction. He is very much expert in Online Reputation Management, Content Writing, PPC Campaign management and Social Media Marketing. About 82 percent ...