PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do you ensure that you are targeting the best people and that the ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Evergreen PPC campaigns are worth your while. Continue benefitting from them long after you published them for the first time; here's how. Admit it: You have a box of cereal or a bag of chips in your ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...