ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer enginesSeattle, ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. A successful PPC campaign begins with a strategy. You need to know and clearly define what you want to accomplish. What is your ...

SAN FRANCISCO--(BUSINESS WIRE)--Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance marketing agency based in San Francisco, has ...

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t ...

CHICAGO--(BUSINESS WIRE)--PPC Partners today announced the successful completion of its acquisition of Plaskolite, LLC, North America’s largest provider of transparent thermoplastic sheet products, ...

San Francisco-based independent agency takes home the award for its work with customer engagement leader Customer.io "It’s always an honor to be recognized by a respected industry source like Search ...