Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them effectively to grow a ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

Most law firms allocate their digital marketing budgets based on historical comfort rather than current performance data. That’s a problem. The convergence of AI optimization, evolving search ...

Get the insights you need to reduce CPC and ensure success with your PPC campaigns with this excerpt from our PPC Trends 2024 ebook. This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

PPC.co today announced the release of its advanced pay-per-click (PPC) strategies designed specifically for cybersecurity companies, including SaaS vendors, ...

Google is a business and not a charity, so no doubt that PPC costs will only go up. While there are multiple factors influencing that increase, the big ones are inflation and Google’s strategy. In the ...