A B2B SaaS founder pauses broad match and finally starts closing higher-quality deals. An e-commerce brand leans into broad ...

“Broad match gives you the most relevant reach and conversions within your performance goals.” This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad ...

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...