Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as ...

AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, ...

Learn what challenges to overcome, opportunities to pursue, and skills to develop to be a successful PPC marketer in the age of automation. Once upon a time, when everyone’s favorite ad platform was ...