PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular marketing methods that make many businesses successful. These two methods use very different approaches but with ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Asking whether it’s better for your firm to focus advertising ...

Why does my HVAC business need SEO and PPC? We, as contractors, hear these terms thrown around all the time, but what do they really mean? What do they accomplish? Why do I need them? Can I do one or ...

Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping ...

Achieving billionaire status is something most of us only dream about (unless you’re Bezos, Musk or the Zuckerberg, obviously). But when it comes to the world’s most valuable brands, a billion dollars ...

Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine ...

Most marketing teams still treat SEO and PPC as budget rivals, not as complementary systems facing the same performance challenges. In practice, these relationships fall into three types: Only ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

When it comes to SEO, there are an abundance of benefits to investing the time to develop a comprehensive long-term strategy. Below we highlight some of the many benefits that come when you choose to ...

Ian O’Rourke, founder and CEO of Adthena, reveals the most effective ways to bring the two key halves of SEM together Specialisation has long been a part of the business world, and nowhere is that ...

Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of ...