With the planned extension of the Arbitron Portable People Meter rollout in eight additional top markets this month, interest in the new research methodology at the recent NAB Radio Show was high.
Now that Arbitron has unveiled the next generation of its Portable People Meter (PPM) technology, PPM 360, where is it heading? RBR-TVBR spoke with the point-man for the technology, Arbitron Chief ...
COLUMBIA, Md., June 21 /PRNewswire-FirstCall/ — Arbitron Inc. (NYSE: ARB) announced today its new generation of audience measurement, the PPM 360 technology, a ...
Arbitron has begun beta-testing its new PPM360 technology. While the audience research company didn’t say which PPM markets have the new meters, spokeswoman Beth Webb said on its monthly client this ...
NEW YORK--(BUSINESS WIRE)--Feb. 24, 2006--Arbitron Inc. (NYSE: ARB) announced today that Spanish Broadcasting System, Inc. (Nasdaq: SBSA), one of the largest Hispanic radio broadcasting companies in ...
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