Public relations (PR) trends play a huge part in a brand’s online reputation, allowing it to appeal to the most fitting audiences. The year to come has only just begun, and there will always be a new ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge ...

I recently had the distinct pleasure of hosting Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications), two marketing and communications professionals with decades ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

The PR world has been long overdue for a massive shake-up. Thanks to one entrepreneur’s vision, the inevitable overhaul — and it's incredibly exciting and lucrative aftermath — it is finally here.

Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold outreach needed. Traditional lead gen is fading. This article reveals how smart ...

Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

In today’s competitive business landscape, small businesses often face the daunting challenge of establishing a strong presence amidst a sea of competitors. Hence, a robust Public Relations (PR) ...