Public relations professionals like you are always trying to grab journalists’ attention and keep your brand in the spotlight. Creating press kits and media kits is one of your most important ...

Public relations (PR) has become one of the most powerful strategies for brands to build trust, improve public perceptions and handle crises. Startups can benefit just as much. Embracing PR as part of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I don't think I’ve ever met someone who would say “no” when asked if they would like public ...

A friend of mine shared a very interesting perspective on PR with me, While you laugh at the joke, we PR pros try to build stories that actually make you happy and us happier. I have attempted to give ...