PR measurement has been a challenge for the PR industry for years. It definitely mattered, but it was often easier to ignore it, letting it sit alongside other tasks that no one wanted to tackle.

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...

Muck Rack's State of PR Measurement surveyed 500+ PR professionals about how they measured success in 2021 and their plans for 2022 NEW YORK--(BUSINESS WIRE)--PR pros plan to expand on the metrics ...

Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR Report, based on insights from more than 1,100 PR ...

Miami, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading public relations software powered by intuitive technology, has released its 2025 State of PR Measurement Report, revealing how AI and ...

1. In terms of measurement, how have you seen the role and expectations of the PR department evolve? As technology advances and the media landscape continues to change, PR measurement has to change ...

Inadequate measurement has traditionally plagued public relations. PR, however, is adapting. More PR pros are mastering measurement in recent years. With new tools and a greater awareness of the ...

“The biggest problem we’ve got is we’re counting stuff,” says Richard Bagnall, CEO of PRIME Research. While PR professionals have demonstrated more accountability for measurement, there are still a ...

Every PR practitioner acknowledges that measurement is necessary, and throughout the past decade, it has become increasingly important to the C-suite. A PR Daily 2019 survey reflected that an ...

For decades, the public relations (PR) industry has anchored itself on a set of assumptions about the importance and efficacy of the target media placement. Mostly based on intuition, partially on ...