Every PR campaign should have clear KPIs that help gauge your campaign’s success and are aligned with your business objectives. Allyson Hugley, President of Measurement and Analytics at Weber ...

“The biggest problem we’ve got is we’re counting stuff,” says Richard Bagnall, CEO of PRIME Research. While PR professionals have demonstrated more accountability for measurement, there are still a ...

For years, earned media has occupied a peculiar position in the marketing ecosystem: Widely regarded for its credibility and influence, yet rarely equipped with the measurement infrastructure now ...

PR needs to keep proving its expense budget, otherwise those long lunches with clients will turn into BYO sandwiches.

Richard Bagnall called for an end to the use of AVEs (Advertising Value Equivalents) as a measurement of PR success in Asia, labelling them a “bullshit metric” that the rest of the world has already ...

Miami, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading public relations software powered by intuitive technology, has released its 2025 State of PR Measurement Report, revealing how AI and ...

Every PR practitioner acknowledges that measurement is necessary, and throughout the past decade, it has become increasingly important to the C-suite. A PR Daily 2019 survey reflected that an ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

For decades, the public relations (PR) industry has anchored itself on a set of assumptions about the importance and efficacy of the target media placement. Mostly based on intuition, partially on ...

For as many years as most of us have been in PR, the debate about measuring ROI and coverage has been going on – a bit like the old Apple versus PC debate. Many different solutions have been put ...