Dan Lotzof is the Chief Revenue Officer at Notified.

Seven billion impressions. Two thousand placements. On paper, the numbers look impressive. But in truth, they’re vanity metrics—broad, inflated, and disconnected from business outcomes. The boardroom ...

PR needs to keep proving its expense budget, otherwise those long lunches with clients will turn into BYO sandwiches.

For many years, PR teams have relied on clipbooks and run items to prove the value of their work. Throughout most of my career, a “hit” in the Wall Street Journal, USA Today or other top-tier ...

Miami, Nov. 07, 2024 (GLOBE NEWSWIRE) -- Nearly half (45%) of PR pros’ budgets could be impacted by their ability to reach their goals, but they are split on whether one of their top reporting metrics ...

New York, NY, Dec. 03, 2025 (GLOBE NEWSWIRE) -- ReachReport, a leader in the field of public relations reporting, proudly celebrates the launch of its Mobile Assistant, further solidifying its ...

Most PR pros are only somewhat confident in the metrics they report to stakeholders and more than a third find it difficult to track their efforts. Eighty-eight percent of respondents spend less than ...