For those of a certain age who are reading this, you probably recognize my throwback to the Donny and Marie Osmond song, "A Little Bit Country, A Little Bit Rock 'n' Roll." When I sat down to write a ...

For the fourth year, Insider is recognizing the top PR reps for influencers and content creators. These publicists help bridge the gap between traditional media and the creator economy. They represent ...

In professional services, trust and discretion are vital, especially in PR and media relations. Firms must carefully assess potential conflicts before engaging with the media, such as referencing ...

Esteemed PR and media professional Steven Cuoco chatted with Digital Journal’s Markos Papadatos. As a PR professional, he opened up about how readers and people, in general, should leverage their ...

There is no one ‘smoking gun’ for identifying fake experts, says Alex Cassidy, founder of NeoMam studies, which worked with ...

Does this sound like you? You ask your friends and even your competition how this became possible. Their answer? Public relations. You’ve heard about public relations, maybe by other names such as ...

Growing up Curtis Sparrer never dreamed of one day becoming a public relations professional. No one gave him a book about the profession geared toward children, and he never encountered one in his ...

Both PR and marketing are essential pieces of the puzzle for any successful brand. So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is ...