AI can support, but humans must lead. Even the most data-driven campaign risks missing its mark without that natural human ...

Jyoti Rai, Senior Communications and PR Strategist - South Asia, Rotary International examines how the shift PR experienced ...

IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, but not essential. This undervaluation is evident in token budgets allocated ...

In today's business world, trust is everything. Consumers don't just buy products anymore—they invest in relationships with brands they believe in. That belief doesn't happen overnight; it's built ...

Today’s world is more media-saturated than it has ever been. With the myriad of products, services and information that the average consumer is presented with, brands find themselves competing not ...

DIY PR enables businesses and professionals to actively shape their online presence and credibility without waiting on traditional media. Content marketing, which includes blog posts, videos and ...

Law firms, in our experience, often discover the value of PR when the competition heats up. Faced with the prospect of business slowing or losing market share, leadership concludes that the problem is ...

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

As AI reshapes the PR industry, professionals who embrace technology, focus on creativity and build genuine connections can secure their place in the future of public relations. AI is reshaping the PR ...