Having been in media and PR for more than 30 years, Stefano Petrullo knows a thing or two about how to help a game succeed. Richie Shoemaker pulls up a chair and takes notes. Stefano Petrullo probably ...

I liken Sorrell's comments to someone coming into your home – in this case, PRWeek – and punching you in the face. At a time when the divide between disciplines has never been more blurred, his ...

For many years now, consumers, brands, politicians, journalists – in fact just about anyone with an internet connection – has been combatting an amorphous, all-consuming Marvel comic-esque super ...

Opinions expressed by Entrepreneur contributors are their own. No matter how you cut the deck, it is can be challenging to get publicity for your startup — especially if you are using the DIY strategy ...

Sometimes it’s best to say nothing at all. Public relations is not just about having a message, it is about having the right message at the perfect time. When crafting that message, understanding what ...

Does the word "innovative" launch you into an eyeroll? Do you heave a sigh at the sight of the word "great"? Maybe you've just read too many press releases. Those words, and 48 more, made Shift ...

PR value is an age old method to measure the monetary value of media coverage secured through PR or pitched efforts. This value is tied to the ‘advertising equivalent’ value of securing a similar ...

The traits that helped Anna Crowe adjust to life in a new country served her well as she started her own business. Starting something from scratch is both exhilarating and terrifying. When I launched ...

That’s an age-old debate, and one we won’t answer here. Yet for some reason, it’s also the approach many people use when they send emails and create a marketing message. You say something is “best” ...