Sometimes it’s best to say nothing at all. Public relations is not just about having a message, it is about having the right message at the perfect time. When crafting that message, understanding what ...

The traits that helped Anna Crowe adjust to life in a new country served her well as she started her own business. Starting something from scratch is both exhilarating and terrifying. When I launched ...

Recently, the Public Relations Society of America sent out a crowd-sourcing challenge: Let’s create a new definition for public relations. It’s about time. After all, the last one was adopted in 1982.

Does the word "innovative" launch you into an eyeroll? Do you heave a sigh at the sight of the word "great"? Maybe you've just read too many press releases. Those words, and 48 more, made Shift ...

Opinions expressed by Entrepreneur contributors are their own. No matter how you cut the deck, it is can be challenging to get publicity for your startup — especially if you are using the DIY strategy ...

For many years now, consumers, brands, politicians, journalists – in fact just about anyone with an internet connection – has been combatting an amorphous, all-consuming Marvel comic-esque super ...

Tapping into the experience of others by working with a mentor is becoming increasingly popular. Mentors can offer you a fresh outlook on a problem and valuable expertise, as well as help you develop ...

That’s an age-old debate, and one we won’t answer here. Yet for some reason, it’s also the approach many people use when they send emails and create a marketing message. You say something is “best” ...

I liken Sorrell's comments to someone coming into your home – in this case, PRWeek – and punching you in the face. At a time when the divide between disciplines has never been more blurred, his ...