The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...

When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a brand in the buyer’s ...

When Daily Harvest expanded to sell its products in retail stores in 2023, the direct-to-consumer vegan food delivery brand learned that what works for DTC doesn’t always necessarily translate to ...

SINGAPORE – A briefcase containing accessories to open a wine bottle, a jewellery box, a tingkat and a tote bag – the packaging for mooncakes these days goes well beyond simple square boxes. In line ...

Kwick Packaging reveals how premium custom rigid boxes help brands stand out on shelves and strengthen customer ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

ADDISON, Ill. – It looks like a torture chamber for cardboard and bubble wrap. At a lab in suburban Chicago, UPS Inc. tests new packaging designs by dropping, shaking and smashing boxes with ...

Are you in need of perfume boxes design ideas and inspiration for your products? In this article, you will get some essential tips on how to design box packaging for fragrances and what things you ...

Dezeen promotion: packaging for children's pens and a make-up set designed to look like an egg carton are among the winners in the Packaging Design category of the 2021 iF Design Award. The iF Design ...