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Our question today comes from Lee, who asked: “With topic clusters, how important are page paths? We often have our pillar page in the primary navigation, but the ...

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of ...

This story was written by Rafat Ali. BusinessWeek is launching--hold on, this will shock you--topic pages, and NYT devotes one full story on the launch of it. Its topic pages, called Business Exchange ...

Topic clusters are several pieces of content that group together because they share a topic or subtopic. What is the significance of topic clusters for our discussion? You can leverage them to help ...

Pillar pages are critical for a law firm’s SEO strategy for several reasons. First, they enable law firms to organize their content in a way that enhances their website’s overall architecture. By ...