Linen is a comfortable and breathable option when considering new bedding for hot summer months. Parachute has a new linen capsule collection available in five bright colors, ranging from a warm honey ...

DTC brands, once adored by venture capital investors in the early 2010s, have struggled to achieve the kind of soaring profitability they once promised. Los Angeles-based bedding company Parachute on ...

The home linens brand plans to focus on partnerships with major retailers, including Target, though it will maintain seven storefronts. Parachute’s minimized store footprint demonstrates a pullback ...

Parachute is expanding its baby product line with new items launching on August 15th. The new collection includes crib sheets, hooded towels and more. Parachute emphasizes the use of premium, ...