The power of Patrón Tequila is undeniable. The brand started in the late 1980s and worked for decades to build around the idea that tequila could be and should be considered a “premium” product (and ...

DENVER--(BUSINESS WIRE)--Chipotle Mexican Grill (NYSE: CMG) is adding premium Patrón margaritas to the menu in its U.S. restaurants. The new margarita is hand-made for each customer using Patrón ...

PATRÓN Tequila teamed up with Rolling Stone on Saturday, October 5th in Austin, TX to kick off the city’s largest annual music festival with the debut of The Green Room event – a one of a kind ...