Tracee Ellis Ross’ Pattern Beauty brand has a hot new launch. The haircare label dropped its first-ever heat tool on Monday, the Pattern Blow Dryer ($189) — a device created to “help usher in a new ...

I know that it’s officially silk press season, but I’ve been avoiding using hot tools on my natural hair. My coils are currently quite damaged and the less heat I use, the better. Given that my DIY ...

The blow dryer — out now — took two years to perfect, Pattern Beauty CEO and founder Tracee Ellis Ross tells PEOPLE Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the ...

Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...

This is Pattern Beauty's first heat tool. Tracee Ellis Ross has a new beauty launch that's already heating up social media. The Pattern Beauty founder and CEO announced Monday the release of her hair ...

Naturalistas (and their locks) are being fed in 2021. Pattern Beauty just introduced a Lightweight Conditioner, and curly and coily heads are getting a new option like never before. Over the last few ...

Photo by Maridelis Morales Rosado for W Magazine. For the uninitiated, Pattern Beauty is the name of the curly hair care line founded by Tracee Ellis Ross, but the brand is so much more than your ...

On top of the chic packaging and marketing campaign featuring flourishing Afros, I was most drawn to this celebrity launch because it felt like it was created specifically for me. The tagline: “Every ...