Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

Digital transformation is likely a term you've heard in recent years. Though it's easy to write off as just another buzzword, the reality is that it's how businesses, including their marketing ...

Affinity's Co-Founder, Ray Zhou, wants to bring relationship intelligence to the world because every opportunity begins with a relationship. Venture capital (VC) deal-sourcing today is tough, and a ...

Data has evolved from being a support function to becoming the very foundation of competitive advantage in business today. Artificial intelligence (AI) is transforming industries, and companies are ...

Human Identities the Key to Unlocking Data Security with Agentic AI? Where data security is paramount, many organizations grapple with the potential vulnerabilities that Agentic AI might introduce if ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Artificial Intelligence (AI) is no longer a futuristic promise — it’s the pulse driving transformation across nearly every ...

Westerville Electric Division reduced vegetation-related outages by 41% through proactive, data-driven vegetation management strategies. The utility integrated satellite imagery and AI analytics with ...