When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

PPC.co today announced the release of its advanced pay-per-click (PPC) strategies designed specifically for cybersecurity companies, including SaaS vendors, ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

PPC.co, a leading performance-driven pay-per-click management firm, today announced the launch of its AI PPC Readiness and Management Services, designed to ...

The marketing retainer model had its moment. Fixed fees for fixed scopes gave brands predictability, but not accountability. Agencies got paid regardless of performance. And clients paid for effort, ...