Many factors influence the way in which we perceive the world and the people in it. Our different cultural backgrounds, life experiences, and personal values all affect our interactions and ...

Business leaders take heed: If you’re in business, you’re always in the business of managing your professional brand. Brand is the perception that others have of you (your company, services, or ...

Reputation management is a lot like the airbag in your vehicle — you hope you’ll never need it, and if you do, you’ll be thankful you have it and pray that it works in time to minimize damage. This is ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

When I entered the public relations profession, I was associated with the sobriquet “Spin Doctor”. I learned soon enough that it had nothing to do with cricket and it was being used less flatteringly.

One of David Baldacci’s books, “The Whole Truth,” features an intelligence operative named A. Shaw who essentially saves the world from World War III. No big deal. Many of today’s writers of fictional ...