If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

Whether you like it or not, you’re building a personal brand. Rachel Montañez is a keynote speaker on burnout and self-advocacy in the workplace. Her clients include a range of Fortune companies ...

In this digital age, personal branding is an industry unto itself—and marketers use it to good advantage. The reality is that personal branding matters because people trust well-established personal ...

An August 1997 article by management guru Tom Peters in Fast Company, titled “The Brand Called You,” popularized the concept of personal brand. “Regardless of age, regardless of position, regardless ...

The following is the 13th in the series, "," in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. If I can be accused of anything in ...

Building a personal brand on LinkedIn doesn’t have to feel overwhelming. The 3-2-1 rule provides you with a simple framework that has the power to transform your posting strategy from scattered ...

Younger workers embraced the idea of a personal brand as a way to get ahead, and carve out some power and security in their careers. But posting through it has its drawbacks. Credit...Eddie Guy ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Change is in the air. The start of a new year is always an ...

Opinions expressed by Entrepreneur contributors are their own. Today, building an online brand is all the rage. After all, a whopping 4.2 billion people are active social media users — that’s 56.4% of ...

Personal branding that incorporates unique characteristics and beliefs is key to reaching and retaining clients, according to ...