Here are three powerful thought exercises inspired by insights from Amazon founder Jeff Bezos and prolific author and marketing guru Seth Godin. I guide my executive coaching clients through these ...

In the age of aesthetics on social media and online networking, building a strong personal brand is integral to landing your dream job. Your personal brand is more than just a polished resume or ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Personal branding isn’t just a buzzword, it’s a game-changer for ...

Building a personal brand is essential for professionals across all industries in today’s extremely connected world and is not just a strategy for influencers or entrepreneurs. Your personal brand is ...

With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

In so many areas of culture, building a successful personal brand is key to getting ahead. Who you are, what you’re known for and what value you provide to others all play a role in creating your ...

How do you use your personal brand to attract new opportunities and collaborations? We asked industry experts to share the steps they take to position themselves for success. From crafting a ...

How do you depict and promote yourself and your work on social media? This is your personal brand. Personal branding is how you present yourself to the world—whether you realize it or not. It’s about ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

In this digital age, personal branding is an industry unto itself—and marketers use it to good advantage. The reality is that personal branding matters because people trust well-established personal ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

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