What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...

Using social media and networking with journalists are two great ways to get more media attention and grow your brand. Building a strong personal brand can open up new opportunities for growth for ...

In the political and corporate environments, leadership is no longer just about competence and decision-making—it is about perception. With the recent change of government and the appointment of new ...