What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When people hear the term personal brand statement, they often ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

Creating a personal brand might initially feel daunting, but it’s essential to maintaining an online presence in this digital age. We asked industry experts to share one piece of advice they’d give to ...

The Women’s Leadership Program at Cal State Fullerton was created to address the underrepresentation of women in top leadership positions while creating initiatives to help women break through those ...