Misconceptions abound about personal branding, and what actually goes into a brand statement. Your personal brand statement is not an anemic job description stringing together your functional areas of ...

As an entrepreneur, your personal branding is as important as the branding of your business. It is the key to establishing yourself as an authority in your field and winning the trust of your target ...

It’s a common misconception that personal branding is reserved for authors, speakers or those looking to become well-known personalities. In our digitally savvy world, where potential clients, ...

A few months before the pandemic disrupted our priorities and patterns of living, the New Yorker lauded a new product “here to save America.” Before you hurt your brain trying to remember the ...

In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

You already have a personal brand—so you might as well know how to grow on it. If you’ve ever felt uneasy about the term ...

How do you balance personal and professional life while building a strong personal brand? We posed this question to 14 ...

Personal branding is a hot topic these days, which means that advice on it abounds. Rebrand your LinkedIn page. Spend time on Clubhouse. Invest in video creation. The list of suggestions (and ...

Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way ...

I put an Annie’s Mac and Cheese in the microwave. The machine appears to be sentient and judgmental. I back away and sit on a hard Ikea chair, noting that I have two minutes available to think about ...