Customers expect personalized experiences when they deal with a business and are more likely to make a purchase when businesses provide them. There has never been a time when customer experience was ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

This is Part 2 of an eight-part series featuring thought provoking insights from the Leadership in the Age of Personalization Summit. Part 1 is here. Leadership in the Age of Personalization “We are ...

"Begin with the end in mind, with a vision and blueprint of the desired result," as emphasized in the timeless wisdom of Stephen Covey's "The 7 Habits of Highly Effective People," has resonated with ...

Anne Greenberg, senior consultant for brand and content at Frog, part of Capgemini Invent, explains the power of personalization. She dives into the evolution of digital consumption and future ...

This sponsored post is produced in association with Sailthru. Personalization is one of the most often-heard buzzwords in marketing today -- yet get a group of marketers together, and you’ll likely ...

We have been raised to believe in recycling, but it has mostly been a sham — only 9% of all plastic waste produced in 2018 was recycled. The beauty industry produces over 120 billion units of ...