Snapchat’s chief, Evan Spiegel, discusses the shifting ad market, ways to keep the internet safe for younger users and where the company is deploying AI. The personalized-ad element of the decision ...

Advertisers can now engage Sling viewers with interactive brand content while watching live TV, driving greater brand awareness, consideration and purchase intent. "As a leading streaming platform, ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

CESSON-SEVIGNE, France — Dec. 11, 2024 — Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced ...

Editor’s Note: Sign up for CNN’s Meanwhile in China newsletter which explores what you need to know about the country’s rise and how it impacts the world. Hong Kong CNN — Xiaotu was looking for a ...

Meta (NASDAQ:META) is reducing the price of subscriptions for no ads on Facebook and Instagram by 40% in the EU and is also letting customers in the region access the social media platforms with the ...

Google DeepMind this week announced VEO 3 AI Video Generation, which allows creators to develop 8-second HD videos and realistic audio. It synchronizes dialogue, ambient sounds, and music. It can ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

In today's quickly evolving digital landscape, personalization has become integral to successful digital retail strategies. As retail media networks (RMNs) continue to transform the way that brands ...