"Personalized" by Mark Abraham and David Edelman is a crucial read for CMOs and all other C-suite leaders aiming to integrate AI into their customer experience, as well as CDAOs and CIOs who want to ...

STUTTGART, Germany & LAS VEGAS--(BUSINESS WIRE)--At CES 2024, Mercedes-Benz is pushing forward with an exciting range of digital advancements set to transform the customer experience – both in-car and ...

As businesses customize their offerings using data, customers are becoming more concerned about the management and security of their personal information. Personalization enhances customer engagement, ...

Standing out among the competition to secure a sale often comes down to the details. Driven by mainstream shopping habits and the rise of e-commerce giants like Amazon, consumers have come to expect ...

TROY, Mich.--(BUSINESS WIRE)--As expectations for the wealth management client experience continue to evolve from being more transaction- and product-driven to a more bespoke engagement, digital apps ...

Welcome to Number of the Month, where we dig deeper into the research and data that's shaping the communications technology industry. This month, we look at a report from customer engagement and data ...

Sports wagering is currently legal or poised to go legal in about 29 states across the U.S. Maine and Florida represent the two most recent states to permit sports betting. The growth of sports ...

A shortage of healthcare providers (HCPs) and an increased customer and physician demand for information related to conditions, treatments and products has significantly changed the healthcare market ...

A visitor at the Frye Museum in Seattle (photo by Joe Wolf/Flickr) What you experience when you visit an art museum these days is likely very different from what your parents did when they were your ...